Among different types of online marketing tactics, SEO is one of the most powerful ways to drive traffics to a website for increasing traffics, conversation rate and sales.
SEO especially helps a website to rank in search engine result pages. And having the top position in search results, a website gets more organic traffics and constantly it can grow on online branding and business.
Search engines like Google have been improving their search algorithm system for giving exact information according to user’s searches. They have been showing up the contents pages which have quality, authority and relevance information.
And SEO helps here to improve a website’s visibility for search engines and users. An effective SEO strategy can make a business successful.
For a starter SEO campaign, you can commit some mistakes which can be harmful to your business. That why I have pointed out the most common SEO mistakes which you should avoid from your SEO strategy.
1. Low-Quality Content Marketing
Content is the most powerful weapon of your marketing arsenal. People love contents that have a lot of useful information according to their needs . Besides, thin contents can make website garbage of wrong information.
That’s why you have to lead your content marketing effort by targeting your audience. Research to their intention can give you a good concept.
If you write up contents for your audience with optimizing the right keywords, then the search engines can give more value to the contents. And there is a chance to get the top position of search engine ranking.
Sometimes you may hear that content is king. But you should also remember quality is the queen. On the other hand, low-quality contents mean thin content can be a reason to get a penalty from search engines.
Google Panda update (start 2011) stopped showing low-quality content sites from their search results. But Google and other search engines are smarter to measure content quality. So there is no way to expect great results with thin contents.
Note: There are simple five ways, you can determine the content’s quality.
- Duplicate content issue
- Content pages that don’t have any value
- Readability issue
- No relevancy with keyword
- Doorway pages problem
2. Choose Wrong Keywords
Keywords can drive traffics to your website. By ranking keywords, your website can get more clicks from the search engine and the traffics can be converted to sales and conversions.
Even if you want to boost up your content marketing tactics, you just need to choose the right keywords. Otherwise, your time, cost and effort on SEO can be worthless. If we look deeper, we can find the keywords in the root point.
But selecting the wrong keywords can’t help you to rank your content pages. For that reason, there is zero chance to get organic traffics from search engines.
After giving much effort, you can understand that you pick the wrong keywords. But there is no way to reoptimize the website’s contents because it takes more time. Rather, you have to start again from scratch.
In the circumstances, you may get the point of why selecting the right keywords is far important for a business.
3. Doing Keyword Stuffing
You should not try any tricky way to get ranking overnight. Keyword stuffing is one of them. It’s a bad practice that used in content writing and over-optimizing. Mentioning the primary keyword in the content isn’t wrong either.
But if you overuse the keyword, it can decrease the content readability and overall quality.
Even Google considers it as a spammy technique. That’s why you should avoid the keyword stuffing practice to make your content marketing approach successful.
4. Title and Meta Description Issues
Title and meta description needs to optimize perfectly according to the page relevancy. These two tags directly show on search engine results. When people do a search and try to find something; they first notice the title and meta description.
Then they decide to take a look on the page. That’s why the click-through rate(CTR) from the search engines rely on the optimization of title and meta description.
You may create the best types of content, and trying to get traffics from search engines. But without optimizing the content structure, keeping title and meta description irrelevant, it can be worthless of your effort.
So before hitting the button of publishing content, make sure the content has 3 essential things:
- The title should be relevant according to the content. The ideal title length is around 60 characters.
- In the meta description, you have to mention the primary keywords and keeping it without 155 characters is good practice ever.
- Mentioning the keyword in the URL is also considered a good optimization practice.
Every page should have a unique title and meta description. Having duplicate metadata can be hurt search engine ranking. So you have to write the unique relevant title and meta description for better search engine ranking.
5. Over Optimize Anchor Text
Over-optimize the keyword anchor text doesn’t give you the outcome for improving ranking rather than it can be harmful to your keywords SERP. According to the penguin update, a bunch of websites lost their ranking and traffics for the over-optimize their keyword match anchor text.
The easiest way to get rid of this problem of using mix anchor text with the ratio so that it doesn’t consider spammy anchor optimization.
You can use the anchor ratio with the below keywords terms.
- LSI and Partial Match Anchors
- Brand Anchor Text
- Generics Anchors
- Naked URLs
- Exact Match Anchors
6. Mistakes on Robots.txt File
Robots.txt is a strong and powerful tool in SEO arsenal to control search engine indexing. In order to rule the crawler and search bots for the pages to index or not to be indexed.
But it’s very important to write the file very carefully. Single mistakes can harm website indexing, even sometimes it can cause bad indexing issues.
That’s why after creating the file, you have to check it’s errors. There is an option in Google search console where you can find if there any kind of errors and mistakes. Robots.txt tester is a tool that analyzes the file and ensures you about indexing status.
According to the Google Webmaster search engine guidelines:
“You only need a robots.txt file if your site includes content that you don’t want Google or other search engines to index.”
There are 5 common mistakes can be done by a webmaster.
- Not saving the robots.txt file in the root directory
- Disallow indexing the homepage
- Ignore text case
- Adding multiple rules in the same line
- Use different kinds of characters in the rule
By using robots.txt, you actually rules and implement the indexing law to search robots and crawlers. There are some pages or website backend section, you may don’t want to index.
That actually means to want the fresher index. And the tool helps you to do the job very carefully. Eventually, you get faster indexing in search engine results as well. So you should ensure your self that you create the right robots.txt file for your website.
SEO strategy is about creating a working mindmap and it’s the major target to reach the goal according to efforts. If you know the SEO mistakes, there could be less chance to go the wrong path. Are there any SEO mistakes had done by you before?