Does website structure consider the important fact for SEO? Yes.
It’s the first thing which you need to give attention. Without having a good website structure, you can’t get positive result both from users and search engines. You should have well planing before create your website. In this post, I’ll share with you 6 powerful steps which help you to create the website structure search engine and user friendly.
Why does website structure important?
It’s necessary for better crawling and indexing which can give you better SERP result. Even you want to highlight your contents to your audience. A better web outlook helps you to catch the attention of your readers. Let’s move on the main points.
1. Easy Navigation
Easy navigation must need for better user experience. When your reader visits to your site for reading out the contents or going to buy a product, in that point navigation is the main fact. If your website made with poor navigation, it makes confused your reader to find out any products or information and finally they have to leave.
It can increase your website performance, reduce bounce rate, improve conversation rate and many more. While you design your website with strong navigation, it will help your audience to find out any information easily on your website.
Keep attention on the below points for better navigation of your website.
- Plan on Categories
- Divided Categories to Sub Categories Properly
- Write every category title
- Easy search features
- Images must have ALT tag
- Make relevant contents
- Navigation links should be clickable
2. URL Structure SEO
URL structure is the most important thing for traffics and ranking. A readable URL can improve your content more clear to search engine and your readers. On the other, you must need to keep your URL structure short. 7 things you should give attention:
- Mention your keyword in the URL
- Keep your URL short
- Make it easy to human and search engine readable
- Try to keep your URL 50-60 Characters
- Keep your URL relevant with content and title
- Try to ignore using stop words
- Don’t keyword stuffing in URL
Example of URL structure:
Good Practice: http://www.seoloud.com/write-effective-title-tag
Bad Practice: http://www.seoloud.com/Bkatwau_125alok
Futher Reading: Common URL Related SEO Mistakes
3. Interlinking Planning
Interlinking is the major tactic for search engine and audience. It provides your visitors an extra reading option and helps a content search engine friendly. It makes a content depth and resourceful. Even it also improves search engine ranking because if you write a content and interlinking it with relevant contents.
4. Mobile Responsive Design
Mobile responsive design must need to lead mobile traffics. Day by day mobile users are rising and people love to browse content from their mobile devices. Though It’s not only for important for traffics but also for better optimizing website structure for SEO. There are no need to spend more time and money for creating a mobile site. Responsive design should ensure three factors:
- Website navigation support on various devices
- Screen layout and website content adjust automatically for mobile devices
- Better user experience and reach out your service to them
Google announced this year that mobile searches exceed desktop searches. Where Google said also:
“MORE GOOGLE SEARCHES TAKE PLACE ON MOBILE DEVICES THAN ON COMPUTERS IN 10 COUNTRIES INCLUDING THE US AND JAPAN.”
Besides responsive design is a notable search engine ranking factor. Mobile responsive design gives you more traffics and conversation rate; where the more you get quality traffics, the more your SERP result will be improved. Because Google gives value for those sites which have better user experience and good social signal. If you make your website mobile responsive, be sure your website has expected loading speed.
5. Fresh Design
Your website should build with errors free design and must be user friendly. If there are many coding errors based pages, it makes problem while the search engine index your web pages. Be sure, you must use a perfect design which gives your website a consistent feel. In that time must check out the below points for better design.
- Browsers and user friendly fonts which should be clean, simple and easy to read
- Invest time for color palette
- Fix coding errors
- Fix W3 Validation
- Fix broken links
- Ignore flash contents
- Try to avoid iframe
6. Website Speed
Website speed is another vital part of your website. When people browse your website, they’ll skip and leave your website if it takes too much time for loading. For better user engagement website speed must be developed.
Also Read: How to improve your website speed? (Check Out Speed Optimization Section)
What do you follow for optimizing website structure? Please share your experience or anything I missed in this post.