Google has recently published a warning post against large-scale article campaigns. Last few months, they have found increasing spammy links with guest posting, contributor posts, partner posts and syndicated contents marketing.
That’s why they published a general reminder post for link builders to create links from article syndication. Danny Sullivan said on Search Engine Land:
However, Google allows these types of articles if “they inform users, educate another site’s audience or bring awareness to your cause or company.” They have clearly said that there is generally no problem with articles distribution.
But when it’s main intention to gain links and distribute articles on a large scale within a short time, then there are big problems with it. This reminder is also about publishing same contents on multiple sites and they could be penalized for violating Google’s Webmaster Guidelines against link schemes.
Google has explained other sorts of article distribution practices that against their guidelines.
- Stuffing keyword-rich links to your site in your articles
- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site
Google suggested following these two ways to prevent from this warning. That means your content marketing approach can be safe if you comply these rules.
- Use “rel=nofollow” – nofollow attribute
- Otherwise, use “rel=canonical” – canonical tag on those links
Google can be detected any website’s duplicate contents with spammy links and that could affect ranking as well as organic traffics. That’s why site owners should be more careful about guest posting or other kinds link building tactics which relate to articles distribution.
Moreover, Google will take action against duplicate contents in violation their guidelines. In that cases, they advised to real content owners submitting spam report form if they find copyright issues with their contents.